Question 1What is your business name?
If you haven't decided yet, what are you leaning toward?
Question 2What does your business do in one sentence?
Example: "I help small restaurants get more customers through social media management."
Question 7What's your website URL?
We'll pull your existing colors and style. Leave blank if you don't have one yet.
Nice. We now have enough to start building your Business Plan and SEO Strategy. Let's get to know you.
Question 8Why did you start this business?
The real reason, not the polished version.
Question 9What's your background? What were you doing before this?
Career, skills, life experience — what makes YOU the right person?
Question 10What's the defining moment that made you believe in this?
Question 11Outside of work, what are you into?
Hobbies, interests, obsessions, guilty pleasures. These details make people remember you.
Question 12If a close friend had to describe you AND your business to a stranger at dinner, what would they say?
Question 15What's the one thing about your industry that fires you up?
The frustration, the take, the opinion most people won't say out loud. This becomes your best social content.
Question 16What's the hardest thing you've been through that shaped who you are today?
In business or in life. Only share what you're comfortable with.
Question 17Was there a moment you almost quit? What kept you going?
Skip if this doesn't apply.
Question 18Describe your perfect Tuesday once this business is "working."
What does the day look like, start to finish?
This is incredible. From what you've shared, we can already write your About Page, 10+ social posts, and your brand origin story. Now let's make it look as good as it sounds.
Question 21What brands (any industry) do you admire, and why?
Question 24Do you have existing brand assets?
Logo, brand colors, fonts, style guide — list what exists.
Question 25Choose the color palette that best fits your brand.
Click one. You can customize with exact colors below.
Bold & Electric
Modern, tech-forward
Warm & Earthy
Organic, trustworthy
Clean & Minimal
Professional, sleek
Luxe & Dark
Premium, exclusive
Fresh & Playful
Fun, youthful
Sage & Calm
Wellness, nature
Ocean & Trust
Corporate, reliable
Sunset & Creative
Bold, entertainment
Question 27Choose the font pairing that feels right.
Each card shows how headings + body text will look together.
YOUR BUSINESS NAME
The quick brown fox jumps over the lazy dog.
Authority — Bold, commanding
Your Business Name
The quick brown fox jumps over the lazy dog.
Editorial — Elegant, sophisticated
Your Business Name
The quick brown fox jumps over the lazy dog.
Startup — Clean, neutral
Your Business Name
The quick brown fox jumps over the lazy dog.
Boutique — Luxury, refined
Your Business Name
The quick brown fox jumps over the lazy dog.
Friendly — Warm, approachable
YOUR BUSINESS NAME
The quick brown fox jumps over the lazy dog.
Industrial — Strong, direct
Your Business Name
The quick brown fox jumps over the lazy dog.
Creative — Quirky, design-forward
Your Business Name
The quick brown fox jumps over the lazy dog.
Classic — Traditional, trustworthy
Question 28What kind of photography or imagery fits your brand?
Question 29Logo preferences — text only, icon, or combination?
Question 30Logos or visual styles in your industry you're sick of seeing?
Your brand is taking shape. We can now build your Visual Style Guide, design logo concepts, and create all your social templates.
Question 32Who is your ideal customer? Describe them like a real person.
Age, job, income, lifestyle, personality — be specific.
Question 33What is the #1 problem your business solves?
Question 34What happens if they DON'T solve this problem?
Question 35Now flip it — what does their life look like AFTER you've helped them?
Question 37What would they type into Google? List 3-5 phrases.
Question 38Where do they hang out — online and offline?
Question 39What objections do they have before buying?
Question 40Describe your best customer ever.
What made them great? How did they find you?
Question 41Best thing a customer has ever said about you? Exact quote if possible.
Question 42Specific results you've achieved for customers? Numbers, timeframes, outcomes.
Now we know who you're talking to. We can build your Ideal Customer Profile, write ad copy, and create landing pages that convert.
Question 43List every product or service you offer (or plan to).
Name, description, price, who it's for.
Question 45What does a customer actually receive? Walk through it step by step.
Question 47Different tiers or packages?
Question 48What makes your offer different from cheaper alternatives or DIY?
Question 51Name 3-5 competitors or alternatives.
Direct competitors, DIY, or "do nothing" all count.
Question 52What do they do well?
Question 53What do they do poorly or ignore?
Question 54How is your approach fundamentally different?
Question 55Why would someone choose you over the cheapest option?
Competitive positioning: mapped. Your Brand Bible will include a full Competitive Analysis and messaging that makes you stand out.
Question 56What topics could you talk about for hours?
Question 57What do people ask you most about what you do?
Question 58What myths in your industry drive you crazy?
Question 61How do customers currently find you?
Question 62What marketing has WORKED?
Question 63What marketing DIDN'T work?
Question 65Seasonal peaks or slow periods?
SocialYour social media handles
Quick-fire done. We have everything for your Financial Model, Sales Playbook, and CRM Pipeline. Two more sections — finish strong.
Question 77What does a typical work week look like?
Question 78What tools or software do you use?
Question 80Walk through your delivery process — payment to completion.
Question 81How do you want customers to FEEL working with you?
Question 82How does a stranger become a paying customer?
Walk through the journey (or imagine it).
Question 83What's the first thing a new customer should experience to get hooked?
Free consult, sample, discount, download — the thing that gets them in the door.
Question 84Who are (or would be) your dream referral partners?
Question 85Interested in recurring packages, memberships, or subscriptions?
Question 86What's the #1 reason deals fall through?
Question 87Your biggest bottleneck right now?
Question 88Anything else we should know?
Question 89What would you tell yourself on day one if you could go back?
Question 90What's your 90-day goal?
The one thing that would make the next 3 months a win.