Brand
Bible
Nunya Bunya
Prepared by Nunya Bunya
April 2026 · Edition 1
Part I
Nunya Bunya is a Brisbane-based AI-powered marketing agency that delivers comprehensive digital marketing solutions to small businesses across the region. The company operates as a full-service marketing machine, handling website development, advertising campaigns, email marketing, content creation, and analytics through the strategic implementation of artificial intelligence and open-source technologies. This approach enables the solo founder to scale operations efficiently while maintaining high-quality service delivery. Currently in the pre-revenue phase with fully developed infrastructure, Nunya Bunya has successfully served internal clients and is actively pursuing its first external paying customers. The business operates with flexible Monday-Saturday availability, delivering services entirely through remote/online channels with client meetings conducted via video calls or in-person sessions within Brisbane CBD. The company's unique positioning combines the personalised attention of a boutique agency with the scalability and efficiency of AI-driven automation, targeting the underserved Brisbane small business market.
| Name | Nunya Bunya |
| Structure | [TO BE CONFIRMED] |
| Industry | AI-powered digital marketing agency |
The AI-powered digital marketing industry is experiencing explosive growth, with the global AI in marketing market valued at $15.8 billion in 2021 and projected to reach $107.5 billion by 2028. This growth is driven by increasing demand for personalisation, automation of repetitive tasks, and the need for data-driven decision making. Small and medium businesses are particularly attracted to AI marketing solutions as they offer enterprise-level capabilities at accessible price points, enabling them to compete with larger competitors who have traditionally dominated digital marketing. However, the industry faces significant challenges including client education about AI capabilities versus limitations, maintaining the human touch in an increasingly automated landscape, and navigating the complexity of integrating multiple AI tools effectively. Many agencies struggle with over-promising AI capabilities or failing to deliver measurable ROI, leading to client scepticism. The most successful agencies focus on transparency, education, and demonstrating clear value through improved efficiency and results rather than relying on AI as a marketing buzzword.
Brisbane's small business market represents a significant opportunity, with over 87,000 small businesses operating across Southeast Queensland generating combined revenue exceeding $45 billion annually. The city's strong economy, driven by construction, professional services, and a growing tech sector, has created a robust ecosystem of businesses that understand the need for digital marketing but often lack the resources or expertise to execute effectively. Brisbane's relatively conservative business culture means many small business owners are still catching up on digital transformation, creating substantial demand for accessible, results-focused marketing solutions. The local competitive landscape is fragmented, with traditional agencies like Clearwater and Digital Eagles commanding premium prices that put them out of reach for many small businesses, while the freelancer market is oversaturated but inconsistent in quality and reliability. This creates a clear gap for a technology-enabled agency that can deliver enterprise-quality services at small business prices. Brisbane's geographic spread across multiple suburbs also favours agencies that can deliver high-quality services remotely, rather than requiring frequent in-person meetings that add time and cost.
This $8.2 billion sector in Queensland is rapidly digitalising post-COVID, with high average transaction values and strong local search intent making them ideal for performance-driven digital marketing.
Brisbane's health-conscious population and aging demographics drive consistent demand for these services, with practitioners typically having good margins but limited marketing expertise.
Brisbane's tourism recovery and local dining culture create strong opportunities for location-based marketing, social media, and reputation management services.
Accountants, lawyers, and consultants have high client lifetime values and referral potential, but often struggle with digital marketing due to regulatory constraints and traditional business models.
Capacity: Maximum capacity: 15-20 retainer clients (10 Onyx at $3,500, 5 Tanzanite at $5,000, 2 Black Opal at $12,000) = $94,000/month retainer revenue. Plus 6-8 one-time Bedrock projects at average $5,250 = additional $31,500-$42,000/month project revenue. Total monthly capacity: $125,500-$136,000.
$600,000
Year 1 Target
1 Onyx
Break-even
Total: $5,132/mo
→ Maintain backup systems including alternative AI providers (OpenAI, local models), server redundancy, and manual workflow documentation. Implement daily automated backups and have emergency procedures for rapid system recovery.
→ Implement end-to-end encryption for all client data, regular security audits of self-hosted systems, strict access controls, and clear data handling policies. Maintain comprehensive cyber liability insurance and data breach response procedures.
→ Diversify client base across multiple industries, maintain 3-month operating expense buffer, implement automated payment systems with clear terms, and develop multiple revenue streams including one-off projects and productized services.
→ Implement multi-layer review processes for all AI outputs, maintain human oversight on all client-facing content, establish clear content guidelines and approval workflows, and maintain professional indemnity insurance for content-related claims.
→ Continuously monitor AI development trends, invest in learning new technologies, pivot service offerings based on market needs, and focus on strategic consulting rather than just tool implementation to maintain competitive advantage.
Australian Business Number (ABN) registration mandatory for tax purposes. GST registration required once annual turnover exceeds $75,000. Business name registration through ASIC if operating under 'Nunya Bunya' rather than personal name. Queensland state business registration may be required depending on specific activities.
No specific industry licences required for digital marketing services in Australia. However, if providing financial advice about marketing ROI or business strategy, consider whether an Australian Financial Services (AFS) licence is needed. Privacy legislation compliance is mandatory when handling client data.
Professional Indemnity insurance essential (minimum $1-5M coverage) for advice and services provided. Public Liability insurance recommended ($5-10M coverage) for any in-person meetings or Brisbane CBD activities. Cyber Liability insurance strongly recommended given data handling and AI processing of client information. Product Liability may be needed if productizing services.
Australian Marketing Institute (AMI) membership provides credibility and professional development. Australian Direct Marketing Association (ADMA) relevant for email marketing compliance. Consider membership in Australian Computer Society (ACS) for technology aspects and Artificial Intelligence Institute of Australia for emerging AI regulations.
Australian Privacy Principles (APPs) under Privacy Act 1988 apply to handling client business data. Must have privacy policy covering data collection, use, storage, and disclosure practices. GDPR compliance may be required if serving international clients. Notifiable data breach scheme requires reporting breaches to OAIC within 72 hours.
Australian Consumer Law guarantees apply to all services - must provide services with due care and skill, fit for purpose, and within reasonable timeframe. Clear terms and conditions required covering service scope, refund policies, and dispute resolution. Misleading and deceptive conduct provisions apply to all marketing claims about service outcomes.
As a sole trader working from home office, basic workplace health and safety applies - ergonomic workstation setup, electrical safety, mental health considerations. If hiring staff, full WHS obligations under Work Health and Safety Act 2011 apply including risk assessments and safety procedures.
By 2029, Nunya Bunya has become the most recognised AI-powered marketing partner for ambitious SMBs across Australia. With 50+ retainer clients generating $175,000+ monthly recurring revenue, our Brisbane headquarters buzzes with a team of 8-10 specialists who've perfected the art of rapid business transformation. Our signature BFK (Business Foundation Kit) has become a coveted asset in entrepreneurial circles, with a 6-month waiting list and premium pricing that reflects its reputation as the blueprint that turns struggling startups into market leaders. Our productised onboarding system processes new clients in under 24 hours, while our AI-driven insights have helped launch over 200 successful businesses. We've expanded into Sydney and Melbourne, with franchise partnerships brewing in Perth and Adelaide. Industry publications regularly feature our case studies, and I'm keynoting major business conferences about the intersection of AI and small business growth. Most importantly, we've created a repeatable system that doesn't just deliver marketing services — we architect entire business foundations that set our clients up for decade-long success.
Part II
To my future self, and to everyone who walks through our door —
Hey, I'm not great at introductions, so I'll just be direct: I built Nunya Bunya because I was tired of watching good businesses get screwed over by marketing agencies. Here's my story in 30 seconds: I'm a filmmaker who taught himself to code because I needed better tools. Then I got obsessed. Built 7 businesses. Accidentally created an entire marketing infrastructure while trying to promote my own work. 43 AI agents, automated pipelines, the whole thing running on a $16/month server. The breaking point was generating a complete brand strategy for a massage therapist in Brisbane — 176KB of genuinely good work in under 10 minutes. Better than what most agencies deliver in 6 weeks. That's when I realized I'd built something real. Look, I have severe ADHD and an unreasonable obsession with systems. Most days I'm simultaneously frustrated and excited about everything. But here's what I know for certain: small businesses deserve marketing that actually works, not expensive mediocrity. I built the infrastructure. Now I need to prove it works for real paying clients. If you're tired of agencies that talk in circles, tools you don't use, and social media posts that go nowhere — let's fix your marketing together. No BS. Just results. — The guy behind the curtain
We use AI and automation to deliver premium marketing strategy and execution to Brisbane small businesses at a fraction of traditional agency costs.
Within 5 years, Nunya Bunya is the default marketing partner for Brisbane SMBs, with 50+ retainer clients and a productised service that onboards new businesses in under 24 hours.
Everything we create belongs to you — no locked platforms, no proprietary black boxes.
In practice: We deliver all brand assets, login credentials, and campaign data in organized folders that clients can take anywhere, anytime.
You see exactly what we're doing, how we're doing it, and why it works.
In practice: Every client gets access to our project dashboard showing real-time progress, AI agent outputs, and detailed explanations of our strategic decisions.
We measure success by your business growth, not our creative awards.
In practice: Monthly reports focus on leads generated, conversion rates, and revenue impact — with specific recommendations for the next 30 days.
Technology should eliminate busywork, not create it.
In practice: Our automated pipelines handle content scheduling, lead nurturing, and performance tracking so you can focus on serving customers.
If it's not good enough to put our name on, it's not good enough for your business.
In practice: Every deliverable goes through our 3-stage review process: AI generation, human refinement, and founder approval before it reaches the client.
The cursor blinked on line 847 of code at 2:17 AM on a Tuesday in Brisbane. Another sleepless night, another system to build. I'd started as a filmmaker and photographer, but somewhere between trying to market my own work and teaching myself to code, I'd accidentally become obsessed with automation. Seven businesses later, I had 43 AI agents running automated marketing pipelines on a server that cost less than a decent lunch. The infrastructure was beautiful, efficient, almost artistic in its complexity. But it was also completely pointless — I'd built the perfect marketing machine with no one to market to. Then came the test. A massage therapist in Brisbane needed a complete brand strategy. Ten minutes later, I was staring at 176KB of genuinely premium work: brand identity, marketing playbooks, ad copy, email sequences, 90-day implementation plan. It was better than what most agencies delivered in six weeks, and it had cost practically nothing to generate. That's when it hit me: while I'd been building systems for myself, small businesses everywhere were getting ripped off by agencies charging $5K monthly for mediocre work. The solution already existed in my server. I just needed to turn it into a business.
Everything is built with obsessive attention to process and documentation, like an engineer who became a marketer.
✓ Here's the exact 47-step process our AI uses to analyze your competitors. Step 12 alone saves most agencies 6 hours of manual research.
✗ We use our proprietary methodology to deliver comprehensive solutions that drive results.
Shows all the work, explains every decision, and gives clients full ownership of everything created.
✓ You own this Google Ads account, this landing page code, and every AI prompt we created. Here's your admin access.
✗ Our team will handle everything behind the scenes and keep you updated on progress.
Says what others won't - calls out industry BS and tells clients exactly what they need to hear.
✓ Your current website converts at 0.3%. That's terrible. Most agencies would say 'there's room for improvement.' I'm saying it's broken.
✗ We see some exciting opportunities to optimize your conversion funnel and maximize your customer journey.
Every claim is backed by data, screenshots, or specific examples - never asks for trust without evidence.
✓ This campaign generated 127 qualified leads in 30 days. Here's the dashboard link, here are the actual inquiries, here's what we're changing next.
✗ Our campaigns consistently deliver impressive ROI and help businesses scale effectively across multiple channels.
Builds solutions that are almost ridiculously thorough because good enough isn't good enough.
✓ Most agencies write 3 ad variations. Our AI generates 847 combinations, tests them systematically, then writes the reports that explain why #23 won.
✗ We create multiple ad variations to test performance and optimize your campaigns for maximum impact.
✓ ON BRAND
“Spent 3 weeks building an AI that writes Google Ads based on competitor analysis, customer interviews, and conversion data. It's absolutely overkill for a simple ad campaign. It's also why our client's cost per lead dropped 67% while everyone else is still manually writing 'compelling copy.' Here's exactly how it works: [link to detailed breakdown].”
✗ OFF BRAND
“Exciting news! We're thrilled to announce our innovative new AI-powered advertising solution that leverages cutting-edge technology to optimize your campaigns and drive unprecedented growth. Ready to unlock your potential? Let's connect and explore how we can take your business to the next level! 🚀”
Part III
Primary
On Dark
Reversed
Icon Only
Mono Black
Reversed (White)
Primary
#FF2D7B
Secondary
#00D4AA
Dark
#2D2D2D
Background
#FAF8F5
Recommended usage ratio: Primary 30% · Secondary 20% · Dark 10% · Background 40%
Heading
Aa
Crimson Pro
Titles, headers, display
Body
Aa
Spectral
Paragraphs, long-form
UI / Labels
Aa
Work Sans
Buttons, captions, tags
H1 — Crimson Pro 22pt Bold
H2 — Crimson Pro 13pt Bold
H3 — Crimson Pro 11pt Bold
Body — Spectral 10.5pt Regular
Label — Work Sans 9pt · Caption — Spectral 8pt Italic
Never stretch
Never on busy backgrounds
Never rotate
For the complete Brand Identity Guide including shade scales, UI components, WCAG accessibility specs, and real-world mockups, see the companion STYLE-GUIDE.html
Part IV
Owner of a plumbing business with 3 employees · Redland Bay · $180K-$280K
Daily life: Up at 5:30am checking job sheets and WhatsApp messages from customers, spends most days on-site fixing blocked drains and hot water systems. Gets home around 6pm exhausted and scrolls Facebook while his wife handles the kids' homework.
Frustrations: I'm losing jobs to competitors who show up first on Google and I have no idea why, I paid some marketing company $800 a month for six months and got maybe two phone calls from it, My Facebook page has like 30 followers and I don't know what to post that isn't just photos of toilets, Every time I get busy I stop marketing, then three months later I'm scrambling for work again
Goals: Get consistent leads without having to chase work or rely on word-of-mouth, Show up when people Google 'emergency plumber near me' at 2am, Build a reputation online so customers trust me before I even quote, Stop the feast-or-famine cycle and have steady work year-round
They hang out on: Brisbane Tradies Facebook groups, LinkedIn when his accountant told him he should 'network more', Bunnings on Saturday mornings, Local RSL with other business owners
Trigger to search: Lost a $15K bathroom renovation job to a competitor who had better Google reviews and a more professional website
"I'm good at what I do, but I'm sick of watching cowboys with flashy websites steal my customers. I just want people to find me when their hot water system breaks."
Physiotherapist who opened her own clinic 2 years ago · New Farm · $120K-$180K
Daily life: Starts seeing patients at 7am and finishes around 6pm, then stays back doing admin and trying to figure out social media posts. Drives home listening to business podcasts, wondering if she made a mistake leaving the security of working for someone else.
Frustrations: I'm constantly comparing myself to other physio clinics who seem to have their marketing sorted, I spend hours creating Instagram posts that get 6 likes, mostly from my mum, People don't understand the difference between physio and massage, so they book cheaper options, I know I should be doing email newsletters and Google ads but I don't have time to learn it all
Goals: Attract patients who value expertise and are willing to pay premium rates, Build a waiting list instead of having empty appointment slots, Educate people about injury prevention so they see physio as essential, not optional, Create systems that bring in patients even when I'm not actively networking
They hang out on: Australian Physiotherapy Association LinkedIn groups, New Farm Farmers Markets on Saturdays, Instagram following other health practitioners, Powerhouse Museum precinct cafes between appointments
Trigger to search: Noticed her competitor down the road always has a full car park while hers is half empty, then saw their professional website and Google reviews
"I went to uni for six years to help people, but if they can't find me or don't understand what I do differently, I might as well have stayed employed. I need to get my message out there properly."
Co-owner of a specialty coffee roastery and cafe · West End · $85K-$140K
Daily life: Opens the cafe at 6am and spends the morning pulling shots and chatting with regulars, afternoons roasting beans and fulfilling online orders. Closes at 4pm then spends evenings researching coffee trends and stressing about rent increases.
Frustrations: We have amazing coffee but people walk past to go to the chain store next door, Our Instagram looks amateur compared to cafes in Melbourne, but we can't afford a photographer, We tried running Facebook ads but just wasted $200 with zero results, Local food bloggers never seem to find us, and when they do review us it doesn't translate to customers
Goals: Build a community around the brand, not just sell coffee, Get featured in Brisbane food guides and 'best coffee' lists, Grow online sales of coffee beans to customers across Australia, Create buzz and queues like the trendy Melbourne cafes do
They hang out on: r/brisbane and r/coffee subreddits, Instagram Stories of other Brisbane cafe owners, Brisbane Specialty Coffee Association meetups, West End Markets on weekends
Trigger to search: Saw a competitor's coffee featured in a Broadsheet Brisbane article and realised they're getting all the media attention despite having inferior coffee
"We're passionate about what we do and our regulars love us, but we're invisible to everyone else. I see cafes with worse coffee getting all the hype and I know we're missing something."
From stranger to advocate — how customers experience your brand.
Awareness
Share behind-the-scenes content on LinkedIn showing real deliverables like the 176KB Brand Bible, post case studies...
Consideration
Provide the complete BFK sample as social proof, share detailed case studies with real numbers and outcomes, respond...
Decision
Deliver a genuine audit that provides value regardless of outcome, show specific gaps in their current marketing,...
Experience
Make the survey experience feel strategic and valuable, deliver the physical BFK with premium presentation, build their...
Loyalty
Provide comprehensive handover documentation, offer ongoing support for questions, present upgrade options for...
Advocacy
Make it easy to refer with simple introduction processes, showcase client success stories (with permission), provide...
Thinks: "I'm haemorrhaging money on marketing and I have no idea if it's working. My competitor down the road seems to be everywhere online and I'm invisible. I need to figure this out before I go broke."
Does: Scrolls LinkedIn seeing other businesses with polished brands, searches 'marketing agency Brisbane', asks in business Facebook groups 'who do you use for marketing?', starts following marketing content creators
We do: Share behind-the-scenes content on LinkedIn showing real deliverables like the 176KB Brand Bible, post case studies with before/after results, engage authentically in business owner discussions without being salesy
Thinks: "This Ben guy seems different - he's showing actual work, not just stock photos and buzzwords. But is this too good to be true? Can one person really deliver what a whole agency does?"
Does: Stalks the website, downloads the BFK sample, reads every case study, checks out testimonials, maybe sends a connection request on LinkedIn to see more posts
We do: Provide the complete BFK sample as social proof, share detailed case studies with real numbers and outcomes, respond quickly to inquiries with helpful resources, offer the free marketing audit with no strings attached
Thinks: "The audit showed me exactly where I'm bleeding money and he didn't try to sell me anything. This feels like someone who actually knows what they're talking about. The price is less than I'm wasting now anyway."
Does: Books the free marketing audit, shows up prepared with questions, asks about timelines and what happens if they're not happy, compares the proposal to other options they've considered
We do: Deliver a genuine audit that provides value regardless of outcome, show specific gaps in their current marketing, present the Bedrock package as a clear solution to identified problems, provide transparent pricing and process
Thinks: "Holy shit, this survey is actually making me think about my business in ways I never have. And now I'm holding this beautiful brand bible that feels like it cost $10k to produce. This is my business, but better."
Does: Fills out the 62-question BFK survey thoroughly, waits anxiously for deliverables, opens the printed BFK package like it's Christmas morning, shares photos with their team or spouse
We do: Make the survey experience feel strategic and valuable, deliver the physical BFK with premium presentation, build their website using the brand strategy, deploy marketing systems systematically
Thinks: "I finally have a marketing system that works without me having to think about it. My website converts, my social media looks professional, and I'm getting actual inquiries. I'm never going back to random marketing acts."
Does: Uses all the templates and systems provided, starts seeing increased inquiries and bookings, tells other business owners they need to get their marketing sorted properly
We do: Provide comprehensive handover documentation, offer ongoing support for questions, present upgrade options for continued management, check in periodically on results
Thinks: "Ben completely transformed my business for less than I was wasting on Facebook ads that didn't work. Every business owner struggling with marketing needs to see this guy."
Does: Refers other business owners by name, shares their BFK and website proudly, posts about their results on social media, introduces Ben at networking events
We do: Make it easy to refer with simple introduction processes, showcase client success stories (with permission), provide referral rewards, maintain relationships through valuable content
Part V
Agency-quality marketing automation at DIY platform pricing using AI and open-source tech.
We're the only Brisbane agency running everything on a $16/month self-hosted stack instead of paying $500-1,500/month for SaaS tools like everyone else. That structural cost advantage lets us deliver full-stack marketing — website, ads, email, content, analytics — at 60% less than traditional agencies. Plus AI handles production at 10x the speed, so clients get agency results without the agency price tag.
“So what do you do?”
You know how small businesses either overpay marketing agencies or waste time on DIY platforms that don't work? We built an AI-powered marketing system using open-source tech that costs us $16/month instead of the $1,500/month other agencies pay for tools. So our clients get the full marketing machine — website, ads, email, everything — at a fraction of what agencies normally charge.
Basic brand foundation and professional website to establish your online presence. Perfect for testing the waters with AI-powered marketing.
1 week delivery · Best for: Startups and solopreneurs who need professional branding but aren't ready for full marketing automation
$2,000
Complete Business Foundation Kit, custom website, and marketing system setup. Everything you need to launch professionally and start attracting customers.
2 weeks delivery · Best for: Established businesses ready to scale with professional branding and automated marketing systems
$3,500
Premium package with custom development, advanced integrations, and enterprise-level marketing automation. Built for businesses with complex requirements.
3-4 weeks delivery · Best for: Growing companies needing custom solutions and sophisticated marketing automation
$9,000
Ongoing marketing management with monthly content creation, campaign optimization, and performance reporting. Hands-off marketing that works.
Monthly retainer · Best for: Business owners who want professional marketing without the hassle of managing it themselves
$3,500/month
Expanded marketing scope with paid advertising, advanced automation, and strategic growth initiatives. Premium marketing management.
Monthly retainer · Best for: Scaling businesses ready to invest seriously in growth with paid advertising and advanced strategies
$5,000/month
Full-service marketing with video production, podcast management, and enterprise-level campaign management. Complete marketing department replacement.
Monthly retainer · Best for: Established companies needing a complete marketing department without the overhead of hiring full-time staff
$12,000/month
Lead with NB Black Opal ($12,000/month) to make NB Tanzanite ($5,000/month) appear reasonable and NB Onyx ($3,500/month) look like a steal. For one-time projects, position Bedrock Pro ($9,000) first to anchor expectations, making Bedrock ($3,500) the obvious value choice.
Foundation Tier: Bedrock packages (Lite/Standard/Pro) - one-time investments to get started
Growth Tier: NB Onyx/Tanzanite - ongoing management for scaling businesses
Enterprise Tier: NB Black Opal - full-service replacement for marketing departments
Free 30-Minute Marketing Audit: We'll review your current online presence, identify what's working and what's not, and give you 3 actionable recommendations you can implement immediately - whether you work with us or not. No pitch, just value.
Name: NB Growth Club
Price: $2,500/month
Benefits: Monthly content creation, basic ad management, quarterly strategy sessions, priority support, and exclusive access to new AI tools as they're developed
Positioning: Bridge option between self-management and full Onyx retainer - perfect for businesses that want ongoing support but aren't ready for full management
Included Services: Bedrock package, 3 months NB Onyx retainer · Price: $14,000 · Savings Message: Save $500 compared to purchasing separately - get your foundation built and 3 months of management included
Included Services: Bedrock Pro package, 6 months NB Tanzanite retainer · Price: $39,000 · Savings Message: Save $1,000 and get premium setup plus half a year of advanced marketing management
Included Services: 12 months of any retainer tier · Price: 11 months pricing · Savings Message: Pay for 11 months, get 12 months of service - one month free with annual commitment
| Name | Price | Strength | Weakness | Your Edge |
|---|---|---|---|---|
| Clearwater Agency | $3,000-$8,000/month | Established reputation with proven case studies and enterprise experience | High overhead costs and slow delivery due to traditional processes | We deliver the same full-stack services at 60% less cost with 10x faster turnaround using AI automation |
| Digital Eagles | $2,500-$6,000/month | Strong local Brisbane network and traditional agency credibility | Locked into expensive SaaS subscriptions that inflate client costs | Our self-hosted tech stack costs $16/month vs their $500-1,500/month tools budget, passing savings to clients |
| Canva/Mailchimp DIY platforms | $50-$300/month | Cheap and accessible for business owners to use themselves | Requires business owners to become marketing experts and do everything themselves | We provide done-for-you services at DIY platform pricing using AI and open-source alternatives |
| Freelance digital marketers | $500-$2,000/month | Personal attention and lower costs than traditional agencies | Usually specialize in one channel and can be unreliable or inconsistent | We deliver the full marketing stack with agency-level consistency and no single points of failure |
| 'My nephew does websites' competition | $500-$1,500 one-time | Very low cost and personal relationship with business owner | Limited skills, no ongoing strategy, and no professional accountability | Professional full-stack marketing system with ongoing optimization, not just a one-off website |
❝ I've been burned by marketing agencies before - they just took my money and delivered nothing ❞
→ I get it - the industry is full of cowboys who overpromise and underdeliver. That's exactly why I show you everything upfront: the dashboard, the actual results, the documented processes. You own your accounts, see real-time performance, and can cancel anytime. No BS contracts, just results you can measure.
❝ How do I know AI won't make my business sound robotic and generic? ❞
→ Great question - I thought the same thing initially. Our AI learns your specific voice, industry, and customer language. Here's the difference: instead of a junior copywriter who's never run a plumbing business writing your content, our AI analyzes thousands of successful campaigns in your exact industry. Plus, everything gets reviewed and customized.
❝ Can a one-person agency actually deliver what bigger agencies do? ❞
→ Actually, that's our biggest advantage. Big agencies have account managers, project managers, junior staff - you're paying for overhead, not results. I handle everything directly, use AI to scale the work, and pass those savings to you. You get agency-level systems at freelancer pricing, with no communication layers or junior staff learning on your dime.
❝ I don't want to be locked into a long contract ❞
→ Neither would I - that's why we don't do contracts. Month-to-month only. If the results aren't there or you're not happy, you can stop anytime. The only reason agencies want contracts is because they know their results don't justify the ongoing investment. We'd rather earn your business every month.
❝ Your pricing seems too good to be true - what's the catch? ❞
→ No catch - just different math. Other agencies pay $1,500/month in software costs alone, hire expensive staff, lease fancy offices. We built our own tools, use AI for efficiency, work remotely. Those savings go straight to you. Same results, different cost structure.
Part VI
Acquire first 10 paying clients generating $10K monthly recurring revenue, establish 20-30 active LinkedIn connections resulting in 2-3 referrals monthly, build email list of 500 Brisbane business owners, achieve 3-5 case studies with documented results, secure 3-5 active referral partnerships with accountants/business coaches
Your warm network already exists here and B2B decision makers actively use it for business discovery
Accountants and business coaches already have trust with your ideal clients and see their marketing gaps firsthand
Visual proof of your deliverables builds credibility and shows real results over empty promises
Systematic approach to businesses with obvious marketing gaps gives you control over lead generation
Face-to-face relationships in Brisbane create stronger trust and memorable connections
Capturing 'marketing agency Brisbane' searches provides passive lead generation
Strategy Cheat Sheet: Focus 70% of effort on LinkedIn networking and referral partnerships since your warm network already trusts you and accountants see marketing gaps daily. Use Instagram to showcase actual deliverables as proof, not promises. Track everything in your CRM and aim for 2-3 new conversations weekly through systematic outreach.
Why they benefit: Their clients constantly ask about marketing help but accountants don't want to provide it - perfect referral opportunity with recurring revenue
Approach: LinkedIn message: 'Hi [Name], I help Brisbane businesses with their marketing automation. Your clients probably ask about marketing - would you like a simple referral arrangement that pays you ongoing commissions?'
Why they benefit: Marketing execution is often the missing piece in their clients' growth plans - you become their implementation partner
Approach: Attend their workshops and approach afterward: 'Great session on business planning. I handle the marketing execution side for coaches' clients. Could we grab coffee to discuss collaboration?'
Why they benefit: They build websites but clients need ongoing marketing - you handle post-launch while they focus on development
Approach: Email: 'I noticed your portfolio of Brisbane business websites. I handle ongoing marketing for businesses after their website launches. Interested in referring clients who need more than just a website?'
Why they benefit: New tenants always need marketing help to drive foot traffic to their new location
Approach: Visit their office: 'I help new retail and hospitality tenants with their marketing to drive customers. Your tenants probably struggle with this after moving in. Could we discuss a referral arrangement?'
Why they benefit: Franchisees need local marketing but franchisors don't provide it - you fill the gap
Approach: LinkedIn: 'I help franchise owners with local marketing that complements their brand guidelines. Your clients probably need this. Would you like to discuss how we could work together?'
Why they benefit: Businesses for sale often have poor marketing that affects valuation - you can improve sale price
Approach: Email: 'Businesses with strong marketing systems sell for higher multiples. I help business owners improve their marketing before sale. Could we discuss how this benefits your listings?'
Why they benefit: New business clients need marketing setup as part of their launch process
Approach: Networking event: 'I handle marketing setup for new businesses. Your startup clients probably need this after incorporation. Would you be interested in a referral partnership?'
Why they benefit: Their small business clients need marketing to grow revenue before they can invest
Approach: LinkedIn: 'Small businesses need marketing growth before they can invest surplus. I handle marketing so your clients have more to invest. Interested in collaborating?'
Why they benefit: Growing businesses need more insurance coverage - marketing growth leads to insurance growth
Approach: Email: 'Businesses with strong marketing grow faster and need expanded insurance coverage. I help with the marketing side. Could we discuss mutual referrals?'
Why they benefit: Businesses need marketing to generate revenue to afford equipment financing
Approach: Cold call: 'Businesses often need marketing help to generate revenue for equipment purchases. I handle marketing, you handle financing. Could we work together?'
Hi, I'm [Name] from Nunya Bunya - we handle marketing automation for Brisbane businesses. I work with a lot of accountants and business coaches because their clients always need marketing help after getting their business strategy sorted. Would you be interested in a simple referral arrangement where you earn ongoing commissions for clients you send my way?
Introduction script — use when approaching potential partners
Simple handshake deal: You refer a client who signs up, you get 10% of their first year's payments. I handle all the work, you get ongoing passive income. No exclusivity required - refer whoever makes sense.
Use Twenty CRM to tag all leads with referral source. Create unique Cal.com booking links for each partner (e.g., cal.com/meet/partner-john-smith) so you know exactly who referred what. Monthly email to partners showing their referrals and commission earned.
Show exactly how your AI agents and automation work - demystify the process and prove it's not black magic
Document specific wins with numbers, screenshots, and before/after comparisons
Bust common misconceptions small business owners have about digital marketing
Local market knowledge and Brisbane-specific marketing opportunities
Ad 1: Brisbane Marketing Done Right
Tired of agencies that overpromise and underdeliver? We build your entire marketing system — website, ads, email, content — using AI and open-source tech for a fraction of traditional agency costs. One $3,500 setup gets you everything most Brisbane businesses pay $5K+ per month for.
CTA: Get Quote · Target: Dave - burned by agencies before
Ad 2: Stop Losing Jobs to Better Websites
While you're fixing blocked drains, competitors with slick websites are stealing your customers. Our Bedrock package gets you a professional website, Google optimization, and automated lead capture for $3,500. No monthly fees, no lock-ins.
CTA: Learn More · Target: Dave - plumbers/trades losing to competitors
Ad 3: Marketing That Actually Works
Stop posting random content hoping something sticks. We build your complete marketing machine — website, ads, email sequences, content calendar — then hand you the keys. $3,500 gets you what other agencies charge $8K+ for because we use AI, not armies of junior staff.
CTA: Book Call · Target: Sarah - frustrated with DIY marketing
Ad 4: Agency Quality, DIY Pricing
We deliver full-service marketing automation using AI and open-source tech that costs us 97% less than traditional agencies pay in software. That's why we can offer Brisbane's most comprehensive marketing package for just $3,500 one-time.
CTA: Get Started · Target: Marcus - cost-conscious but wants quality
Ad 5: No More Marketing Guesswork
Every Brisbane business needs the same foundation: professional website, Google presence, email system, and consistent content. We build it all in 30 days for $3,500. Optional ongoing management from $3,500/month if you want us to run it too.
CTA: View Packages · Target: All personas - awareness campaign
Brisbane Marketing Agency | Full Marketing System $3,500 | AI-Powered, No Lock-ins
Complete website + marketing setup for Brisbane businesses. Agency quality at DIY pricing.
AI Marketing Agency Brisbane | 60% Less Than Traditional | Full Stack Marketing Setup
AI and open-source tech delivers agency results at breakthrough pricing for Brisbane SMBs.
Marketing For Brisbane Tradies | Stop Losing Jobs Online | Professional Website $3,500
Get found when customers search. Complete online presence for plumbers, electricians, builders.
Monthly: $1,500/month starting budget
Meta: 60% ($900) for Meta - broader reach and retargeting · Google: 40% ($600) for Google - high-intent search traffic · Testing: $300/month (20%) for creative and audience testing
Website Visitors: Segment by page depth - pricing page visitors get direct offer ads, blog readers get educational content, service page visitors get testimonials and case studies
Engagement Audiences: Target people who engaged with posts about marketing struggles, pricing transparency, or Brisbane business content with solution-focused ads
Email List: Upload email list for lookalike creation and direct retargeting with exclusive offers to newsletter subscribers
Sequence:
The Marketing System Audit
A brutal 37-point assessment that shows you exactly where your marketing is broken and what to fix first. We document the specific gaps in your website, ads, email, and content that are costing you customers.
Format: PDF checklist with scoring system · CTA: Get My Free Audit
Email 1: Your Marketing System Audit is here (Day Day 0)
Thanks for grabbing the Marketing System Audit. Here's how this works: Go through each of the 37 points and score yourself honestly. Don't sugar-coat it. The businesses that face their marketing reality head-on are the ones that actually fix it. Most Brisbane small businesses fail on points 12-18
Email 2: How we built a complete marketing system in 2 weeks (Day Day 2)
Yesterday you got the Marketing System Audit. Here's what happened when one Brisbane wellness practitioner actually used it. She scored 23 out of 74 possible points. Ouch. But at least she knew exactly what was broken. Here's how we fixed it: One survey. Two weeks. Complete marketing system built
Email 3: The actual numbers from your marketing audit (Day Day 4)
Quick question: What did you score on the Marketing System Audit? Here's how Brisbane businesses typically break down: • 0-25 points: Your marketing is broken. You're losing customers every day. • 26-50 points: Some pieces work, but no system. Inconsistent results. • 51-74 points: Good foundation,
Email 4: Why Brisbane agencies keep failing you (Day Day 6)
You've probably tried marketing before. Agency promised the world, delivered presentations full of marketing speak, then disappeared with your money. Here's why most Brisbane marketing agencies fail: 1. They don't give you ownership. You pay monthly forever, but own nothing. 2. No systematic docum
Email 5: Your marketing system roadmap (Day Day 8)
You've got the audit. You know what's broken. Here's exactly how to fix it: Step 1: Stop the random acts of marketing. No more posting when you remember or running ads without strategy. Step 2: Build systematic foundations. Brand strategy, website that converts, email sequences, content calendar.
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Configure Twenty CRM, Matomo analytics, and referral tracking links for all partners
Send 5 connection requests daily to Brisbane business owners, starting with warm network
Message 20 people from existing network about the new service, ask for introductions
Meet with 3 accountants or business coaches using the introduction script
Brisbane Business Network and local BNI chapter - attend first meetings
Document massage therapy client results with before/after metrics
Post 3x weekly showing systems, results, and behind-the-scenes content
Secure first paying client through network or referral partnership
Increase to 10 connection requests daily with personalized messages
Formal referral agreements with 3-5 active partners providing regular leads
Systematic outreach to 100 Brisbane businesses with obvious marketing gaps
Client testimonials and case studies from first 2-3 clients
Google Business Profile optimization and local directory submissions
Attend 2 networking events weekly, follow up with all new connections within 24 hours
Monthly check-ins with all clients, case study documentation, results dashboards
Formal client referral incentives and automated follow-up sequences
Co-marketing workshops and events with established partners
Higher-value packages for established clients ready to scale
Automate repetitive tasks, improve conversion rates, streamline onboarding
Achieve 10 paying clients generating $10K monthly recurring revenue
If you do nothing else, do THESE 3 things:
1. Complete your Google Business Profile with 20 photos and respond to every review.
2. Post on Instagram 3-5 times per week using the content pillars above.
3. Visit 3 potential referral partners this week with your concierge cards.
Small business accountant who works with 50+ Brisbane businesses in retail, trades, and professional services - they see marketing gaps daily
Professional indemnity and public liability insurance through specialist tech/digital service provider (not general business insurance)
Brisbane-based developer who focuses on business websites but doesn't handle ongoing marketing - perfect partnership opportunity
No ongoing marketing partners needed - the AI agents and systems handle scale without additional staff
Australian Association of Business Consultants and Digital Marketing Association of Australia for credibility and networking
Part VII
Ready-to-use materials for your business. Print, share, and use immediately.
Nunya Bunya
AI Marketing Systems That Actually Work
All meetings via video call or in-person Brisbane CBD
The Marketing Agency That Shows You Everything
Nunya Bunya builds AI-powered marketing systems with full transparency and documented processes. No BS, just systematic growth with dashboard access to see exactly what's working.
Mention this card for a free 30-minute strategy session to see our insane systems in action
nunya-bunya.com.au
They actually show you the numbers and give you complete ownership of everything they build.
FRONT
Nunya Bunya
Stop Guessing. Start Growing.
BACK
Ben Alek Conner
Available Monday-Saturday
Brisbane CBD + Remote Australia
nunya-bunya.com.au
Ben Alek Conner
Nunya Bunya
0412 345 678 · Brisbane, QLD — Remote Australia-wide
Your strategy session with Nunya Bunya is tomorrow. We'll show you our systematic approach to marketing with full transparency. Bring any current marketing data you have. See you soon!
Thanks for choosing Nunya Bunya! Your new marketing systems are live. Check your dashboard for the actual numbers and documented processes. Questions? Just reply to this message.
Take 30 minutes to read every section. Highlight anything that surprises you.
Go to Part VI and begin Phase 1 today. The tasks are specific and dated.
Update your Instagram bio, Google Business, and email signature today. Copy and paste.
Give this document to staff, contractors, or collaborators. It keeps everyone aligned.
Ready for the next level?
We build complete business setups — website, booking, payments, marketing, and ongoing management.
www.nunyabunya.com
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Behind-the-scenes system demonstrations and technical walkthroughs — Build trust through radical transparency about processes and technology
Client case studies with specific numbers and documented outcomes — Provide social proof and demonstrate measurable business impact
Industry misconceptions addressed with data and reality checks — Position as expert while educating market about effective marketing
Local market insights and Brisbane-specific opportunities — Establish local authority and provide region-specific value
Deep-dive technical content about AI systems and automation — Showcase technical expertise and differentiate from generic agencies
Ready-to-use post drafts. Edit and publish.
Why most Brisbane agencies can't show you their actual systems
Stop guessing about what your marketing agency actually does behind closed doors. Here's the reality: most agencies won't show you their systems because they're held together with duct tape and prayer. We built everything from scratch and give every client dashboard access to see exactly how we generate their leads.
Screen recording of AI agent writing social media posts in real-time
This is our AI agent writing 30 social media posts in under 3 minutes for a Brisbane plumbing business. No templates, no generic fluff - just systematic content that actually converts. The actual numbers: 47% engagement increase in first month.
Case study results for local Brisbane client
Brisbane physio clinic doubled their bookings in 6 weeks using our patient education email sequence. Here's the exact process we documented and built from scratch for them.
Brisbane Facebook groups where customers actually spend time
Stop posting in random Brisbane business groups hoping for leads. Here's the actual data from tracking 12 local campaigns - these 3 groups generated 73% of our clients' qualified inquiries.
Screenshot of client dashboard showing transparent metrics
Full transparency means showing you everything - not just the pretty metrics. This is what our Brisbane restaurant client sees every morning: exact conversion rates, cost per lead, and ROI breakdown from last night's campaigns.
Why posting daily won't save failing businesses
Daily Instagram posts won't fix a broken sales process. Here's what actually moves the needle: documented lead nurturing systems and obsessive conversion tracking. We've built this for 47 Brisbane businesses - the results speak for themselves.
Local SEO problems specific to Brisbane market
Brisbane businesses lose 40% of local traffic because of one specific Google My Business setting. Here's the 5-minute fix that increased our plumber client's service area visibility by 230%.
Behind-the-scenes of building automation system
Building marketing automation that actually works means obsessing over every detail. Here's exactly how we set up email sequences that convert 34% higher than industry standard for Brisbane service businesses.
Specific results from restaurant client campaign
Brisbane restaurant increased weeknight covers by 40% using our local event promotion automation. No BS marketing - just systematic processes that fill tables during slow periods.
Myth-busting about Facebook ad performance
Stop guessing about Facebook ads - here's the actual numbers from 12 Brisbane campaigns. The reality: 67% of local businesses waste money on awareness campaigns when they need conversion optimization.
Email system built in-house vs MailChimp costs
We built our own email system instead of paying MailChimp $300/month because we're obsessive about owning everything. Here's exactly what our Brisbane clients get: unlimited contacts, advanced automation, and full data control.
Before/after Google review transformation
Brisbane plumber went from 2 Google reviews to 47 in 90 days using our systematic review generation process. Here's the exact system we documented and automated for them - no manual follow-ups required.
Partnership opportunities Brisbane businesses miss
Local partnership opportunities most Brisbane businesses completely miss: referral tracking between complementary services. We've documented the exact process that generated 34% more qualified leads for our clients through strategic partnerships.
Technical breakdown of AI agent functionality
Demystifying AI marketing: here's exactly how our content generation agents work. Not black magic - just systematic processes that analyze your industry data and generate Brisbane-specific content that converts.
Process documentation for lead nurturing system
Documentation is everything. Here's the exact lead nurturing process we built for Brisbane service businesses - from initial contact to closed sale, every step tracked and optimized.
Why 'authentic' marketing advice fails small businesses
'Just be authentic' is terrible marketing advice for Brisbane service businesses. Here's what actually converts: systematic messaging that addresses specific pain points at each stage of the buying journey.
Live dashboard showing real client performance metrics
Live look at our Brisbane client dashboards right now: conversion rates, lead costs, and ROI from yesterday's campaigns. This is the level of transparency every business owner deserves from their marketing agency.
Local market insights for Brisbane advertising costs
Brisbane advertising costs are 23% lower than Sydney but most local businesses still overpay because they don't understand audience targeting. Here's the exact targeting strategy that reduces cost per lead by 45%.
Step-by-step automation setup process
Here's exactly how we set up marketing automation that works: 7 documented steps from strategy to implementation. No consultant-speak - just the technical process that generates consistent leads for Brisbane businesses.
Client onboarding process and system access
This is what happens when you work with us: day one access to everything. Your dashboard, your data, your systems. We built this from scratch because transparency isn't negotiable.
Case study with specific revenue increase numbers
Brisbane service business increased monthly revenue 67% in 4 months using our systematic lead generation and nurturing process. Here's the documented approach we used.
Technical superiority of custom-built systems
Why we built everything from scratch instead of using existing tools: complete control over data, unlimited customization, and no monthly software fees eating into your marketing budget. This is overkill - and that's exactly why it works.
Screenshot of client results dashboard with specific metrics
Specific results from last month: 347 qualified leads, 23% conversion rate, $47 cost per acquisition for Brisbane professional services. These are the actual numbers - no inflated metrics or cherry-picked data.
Common Brisbane business marketing mistakes to avoid
Brisbane businesses make these 5 marketing mistakes that waste 40% of their budget. Here's the documented process we use to identify and fix these issues systematically.
Local networking insights for Brisbane business owners
Brisbane business networking events generate 34% more qualified referrals when you have systematic follow-up processes. Here's exactly how we help our clients turn networking contacts into paying customers.
Behind-the-scenes system monitoring and optimization
This is what obsessive system monitoring looks like: checking client performance metrics every 4 hours and optimizing campaigns based on real-time data. Most agencies check once a week - we never stop optimizing.
Systematic approach to lead qualification and conversion
Our lead qualification system eliminates 73% of time-wasters before they reach your phone. Brisbane service businesses using our documented process close 45% more deals with less effort.
Data ownership and control for business marketing
Own everything: your leads, your data, your systems. Here's exactly why data ownership matters for Brisbane businesses and how we ensure you control every aspect of your marketing infrastructure.
Real-time campaign optimization in action
This is real-time campaign optimization: identifying underperforming ad sets at 11am and implementing fixes by lunch. Our Brisbane clients see 28% better performance because we never wait until tomorrow.
Month-end performance review with transparent results
Month-end transparency: here are the actual numbers from all our Brisbane client campaigns. Average lead cost: $34. Average conversion rate: 31%. Average ROI: 340%. No BS metrics - just documented performance.
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Nunya Bunya
“Stop Guessing. Start Growing.”
Nunya Bunya builds AI-powered marketing systems with obsessive attention to documentation and full transparency. We show you exactly what's working with dashboard access to all the numbers. No consultant-speak, no BS - just systematic growth you can see and own.
“Complete ownership of everything we build, documented processes, and dashboard access to see the actual numbers.”
Get in Touch
nunya-bunya.com.au
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Nunya Bunya
Stop Guessing. Start Growing.
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"Agency-quality marketing automation at DIY platform pricing using AI and open-source tech."
Contact
0412 345 678
Brisbane, QLD — Remote Australia-wide
This Month’s Priority
If you do nothing else:
1. Optimise your Google Business Profile
2. Post 3x per week on Instagram
3. Ask every happy client for a review
