What should i post about for my business

You post when you remember to. Something happens in the business, a job finishes, a client says something nice, you think "I should probably put that on Facebook", and you do, in about ninety seconds, then don't think about it again until the next time you remember. There's no pattern to it. Some weeks it's three posts, some weeks it's none. And when you do look back at what you've posted, you genuinely can't tell if any of it did anything. No one's told you it was useful. No one's obviously found you because of it. It just sits there, a scroll of half-thoughts, and you're no closer to knowing whether posting is worth the ten minutes it costs you.

The usual advice is "post consistently" or "know your audience", which is true and useless in the same sentence, because it doesn't tell you what to actually type into the box. What you need isn't more motivation to post, it's a method for deciding what to post about, one you can run through in an afternoon and then draw on for months.

The method in one sentence

The method is this: instead of posting whatever occurs to you, you write down the actual questions your customers ask you, before, during and after the job, and each one becomes a post. That's it. It's called "answer your customers' questions" because that's literally the whole technique. You're not inventing content, you're transcribing conversations you're already having, one at a time, in public.

The reason it works better than "post whatever" is simple. Every question a customer asks you is proof that someone, somewhere, wanted that exact answer badly enough to ask a stranger. That's not a guess about what your audience cares about. That's a recorded fact. You're just moving the answer from a phone call or a doorstep into a place where the next fifty people with the same question can find it before they even call you.

Doing it step by step, with a real-shaped example

Let's use a mobile mechanic as the example. Not a real business, just a plausible one, so you can see how the method actually plays out.

1. Set a time limit and just brain-dump. Twenty minutes, no editing, no judging whether a question is "good content". The mechanic writes down every question he's been asked in the last month or two that he can remember. Things like: "how do I know if it's the battery or the alternator", "is it worth fixing or should I just sell the car", "why does it cost more to fix a hybrid", "can you come to my work instead of my house", "how often should I actually get a service done", "why did the last mechanic quote me double what you did".
2. Sort them into three buckets. Questions people ask before they book (do you cover my suburb, how much does a service cost), questions they ask while deciding whether to trust you (why are you cheaper, are you actually qualified, what if you find something else wrong), and questions they ask after the job's done (how do I keep this from happening again, when should I book the next service). Most people only ever post about the first bucket, which is also the most boring one to read.
3. Pick the ones with the most charge in them. Not the ones that are easiest to answer, the ones where the customer sounded a bit anxious or a bit burned when they asked. "Is it worth fixing or should I just sell the car" has real weight behind it, someone's genuinely worried about wasting money. That's worth ten posts about "we service all makes and models".
4. Write the answer the way you'd actually say it out loud. Not a brochure paragraph, the actual explanation you'd give a customer standing next to their car. For the "battery or alternator" question, the mechanic's real answer is something like: if the car struggles to start but runs fine once it's going, that's usually the battery. If it starts fine but dies while driving, or your headlights dim when you rev the engine, that's more likely the alternator. He can turn that straight into a post, headline and all, because he's already said it a dozen times.
5. Repeat until you've got a list, not a list of one. The point isn't to write one perfect post. It's to end up with a list of fifteen or twenty real questions, each one already half-answered in your head, so that "what do I post about" stops being a question you have to answer from scratch every single time.

What good looks like, versus what most people produce

Most small business posting looks like updates about the business: we're open today, here's a photo of a finished job, thanks to everyone who came to the thing. None of that is wrong exactly, but none of it answers a question anyone was actually holding when they scrolled past it. It's the business talking about itself.

A post built from a real customer question reads differently, because it's aimed at a specific person mid-worry, not at a general audience. Compare the two directly.

The difference isn't tone or effort, it's that the second column starts with something the reader already wanted to know. That's the whole trick, and it's why this method beats "just post more".

The three mistakes that make the exercise useless

The first mistake is answering questions nobody actually asked. If you sit down and imagine what customers "probably" wonder about, you'll drift straight back to generic advice, because you're guessing instead of remembering. Stick to questions you can recall an actual person asking, even if you can't remember exactly who.

The second mistake is answering in brochure language instead of the words you'd really use. If the mechanic writes "we pride ourselves on transparent, competitive pricing for all vehicle diagnostics", he's lost the thing that made the question worth answering in the first place, which was a straight answer from someone who knows. Write it the way you'd say it to the person's face.

The third mistake is doing this once and treating it as finished. A list of twenty questions runs out. If you don't keep adding to it every time a new question comes up in a real conversation, you'll be back to staring at a blank box in six weeks, wondering what to post about, having quietly un-learned the one thing that was working.

What to do with it once it's written

This is the part most advice on this topic skips entirely, as if the list itself is the finish line. It isn't. Once you've got your list of real questions, sorted into those three buckets, the next job is turning it into something you'll actually use on a bad week, which is most weeks.

Put the list somewhere you'll actually open it, not a notes app you forget exists. Number the questions and just work through them in order, one post per question, so you're never sitting there wondering what today's post should be about. Reuse each answer in more than one place, the same explanation can be a post, a line in a follow-up text to a customer, or an answer on your website's FAQ page, because you already did the hard part once. And keep a standing note on your phone so that the next time someone asks you something on the job, you can jot it down before it evaporates, because that's where the next twenty posts are going to come from.

Doing this properly, the brain-dump, the sorting, the actual writing, takes about an afternoon. If you'd rather have it done for you, a Content Strategy built from your own answers is $99.