Case Study

Conner
Injury Law

From generic legal marketing to a powerful personal injury brand that commands respect in Washington State courtrooms.

44
Page Brand Bible
9
Website Pages
14+
AI Photoshoot Images
24
Brand Assets Created
Brand Bible Website Design AI Photography SEO Content Strategy Social Templates Print Design

Website Transformation

Before & After

Drag the slider to compare the old website with the new conversion-focused design we built.

Before — old website After — new website
BEFORE AFTER

Problem

Generic legal website failing to differentiate from competitors

Strategic Fix

Created compelling narrative around Kevin's mission to level the playing field against insurance companies

Problem

No visual representation of complex injury cases like CRPS and TBI

Strategic Fix

Developed 14 AI-generated images showing real injury scenarios and courtroom victories

Problem

Weak messaging that didn't convey $50 million in recovered damages

Strategic Fix

Crafted authoritative copy highlighting track record and willingness to go to trial

Problem

Mount Vernon location not leveraged for Skagit County market dominance

Strategic Fix

Positioned as the go-to firm from Skagit County to Vancouver with local expertise

Problem

Missing branded materials for client communications and referrals

Strategic Fix

Built comprehensive asset library for consistent professional presentation

Problem

Website structure not optimised for personal injury case types

Strategic Fix

Designed 9 strategic pages targeting specific injuries and workplace accidents

Creative — AI Photography

Custom AI Photoshoot

Every image generated specifically for this brand. Zero stock photography.

Cta Justice Detail Gavel Detail Handshake Hero Attorney Hero Courtroom Scene Car Accident Scene Consultation Scene Hospital Scene I5 Highway Scene I5 Traffic Scene Mount Vernon Scene Skagit Valley Scene Tbi Medical Scene Washington Skyline

Creative — Brand Bible

44-Page Brand Bible

Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.

Colour Palette

#1E4D7B
Primary

#B8860B
Secondary

#B8860B
Accent

#FFFFFF
Background

#1A1A1A
Text

Typography

Georgia

Open Sans — body text

Creative — Brand Assets

Social & Print Templates

Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.

Business Card — Back

Business Card — Back

Business Card — Front

Business Card — Front

Door Sign

Door Sign

Email Header

Email Header

Facebook Cover

Facebook Cover

Instagram Post

Instagram Post

Instagram Story

Instagram Story

LinkedIn Banner

LinkedIn Banner

Twitter / X Header

Twitter / X Header

YouTube Banner

YouTube Banner

Creative — Website

9-Page Website

Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.

About page

About

Founder story, qualifications, values

Booking page

Booking

Online booking integration

Brain-Injuries page

Brain-Injuries

Car-Accidents page

Car-Accidents

Contact page

Contact

Form, map, hours, direct phone link

Crps page

Crps

Home page

Home

Hero, trust bar, services, testimonials, CTA

Services page

Services

Full service listing with pricing

Workplace-Injuries page

Workplace-Injuries

Strategy — Process

How We Did It

1

Discovery & Audit

We analysed Conner Injury Law's position in Washington's competitive personal injury market and Kevin's unique background fighting insurance companies. Our audit revealed missed opportunities to showcase their $50 million recovery track record and specialisation in complex cases like CRPS and traumatic brain injuries.

2

Brand Bible (BFK)

We developed a comprehensive brand strategy positioning Kevin Conner as the lawyer who knows every insurance company trick and isn't afraid of trial. The brand bible established messaging pillars around levelling the playing field, with specific focus on their Mount Vernon base serving clients statewide.

3

AI Photoshoot

We created 14 professional images depicting various injury scenarios, courtroom settings, and Kevin in action across Washington State. These visuals specifically represent car accidents, workplace injuries, and catastrophic cases to resonate with potential clients facing similar situations.

4

Website Build

We constructed a 9-page website optimised for personal injury searches across Skagit County and Washington State. The technical build focused on case-specific landing pages for TBI, CRPS, and workplace injuries, with clear calls-to-action for Mount Vernon consultations.

5

Asset Library

We produced 10 branded social media assets and marketing materials for consistent communication across all touchpoints. These assets reinforce Conner Injury Law's authority in personal injury cases and support their referral network throughout Washington State.

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