Case Study
From anxious rescue dog owner to Brisbane Northside's most trusted dog walking service with waitlist demand.
Website Transformation
Drag the slider to compare the old website with the new conversion-focused design we built.
BEFORE
AFTER
Problem
No professional brand identity to build trust with anxious pet owners
Strategic Fix
Created warm, trustworthy brand identity emphasising small groups and genuine care
Problem
Relying on word-of-mouth without showcasing service quality online
Strategic Fix
Developed comprehensive visual library showing real dogs on Brisbane Northside walks
Problem
No professional website to handle waitlist enquiries efficiently
Strategic Fix
Built conversion-focused website with service booking and waitlist management
Problem
Generic pet industry positioning against corporate competitors
Strategic Fix
Positioned as the anti-corporate choice with personal touch and real communication
Problem
Limited marketing materials to showcase Adventure Hikes and specialised services
Strategic Fix
Created targeted assets for each service from Daily Walks to Overnight Stays
Problem
No consistent brand presence across Paddington to The Gap service areas
Strategic Fix
Developed location-specific marketing materials for all six Brisbane Northside suburbs
Creative — AI Photography
Every image generated specifically for this brand. Zero stock photography.
Creative — Brand Bible
Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.
Colour Palette
#2E6B4F
Primary
#F4A742
Secondary
#2E6B4F
Accent
#FDF8F0
Background
#1A1A1A
Text
Typography
Fredoka
Nunito — body text
Creative — Brand Assets
Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.
Business Card — Back
Business Card — Front
Door Sign
Email Header
Facebook Cover
Instagram Post
Instagram Story
LinkedIn Banner
Twitter / X Header
YouTube Banner
Creative — Website
Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.
About
Founder story, qualifications, values
Booking
Online booking integration
Contact
Form, map, hours, direct phone link
Home
Hero, trust bar, services, testimonials, CTA
Services
Full service listing with pricing
Strategy — Process
We analysed Jake's journey from anxious Kelpie owner to trusted service provider across Brisbane Northside. Our audit revealed the gap between his personal approach and generic pet industry marketing.
We crafted positioning around 'the service Jake wished existed' with messaging focused on small groups and genuine communication. The brand bible established warm, trustworthy visual identity distinct from corporate competitors.
We created 10 authentic images showing diverse dogs on Brisbane Northside adventures from Paddington parks to Gap hiking trails. Each photo captured the personal, caring approach that sets Pawesome apart from corporate services.
We built a 5-page conversion website with dedicated service pages for Daily Walking, Adventure Hikes, and Overnight Stays. The site includes waitlist management and showcases coverage across all six Brisbane Northside suburbs.
We developed 10 social media templates highlighting real client transformations and service variety. Assets include location-specific content for each suburb and service-focused materials for puppy visits to adventure hikes.
Every project gets the same treatment — strategic brand foundation, custom creative, conversion-focused website. From zero to online in weeks, not months.