Pawesome
Dog Walkers

From anxious rescue dog owner to Brisbane Northside's most trusted dog walking service with waitlist demand.

44
Page Brand Bible
5
Website Pages
10+
AI Photoshoot Images
20
Brand Assets Created
Brand Bible Website Design AI Photography SEO Content Strategy Social Templates Print Design

Website Transformation

Before & After

Drag the slider to compare the old website with the new conversion-focused design we built.

Before — old website After — new website
BEFORE AFTER

Problem

No professional brand identity to build trust with anxious pet owners

Strategic Fix

Created warm, trustworthy brand identity emphasising small groups and genuine care

Problem

Relying on word-of-mouth without showcasing service quality online

Strategic Fix

Developed comprehensive visual library showing real dogs on Brisbane Northside walks

Problem

No professional website to handle waitlist enquiries efficiently

Strategic Fix

Built conversion-focused website with service booking and waitlist management

Problem

Generic pet industry positioning against corporate competitors

Strategic Fix

Positioned as the anti-corporate choice with personal touch and real communication

Problem

Limited marketing materials to showcase Adventure Hikes and specialised services

Strategic Fix

Created targeted assets for each service from Daily Walks to Overnight Stays

Problem

No consistent brand presence across Paddington to The Gap service areas

Strategic Fix

Developed location-specific marketing materials for all six Brisbane Northside suburbs

Custom AI Photoshoot

Every image generated specifically for this brand. Zero stock photography.

Atmosphere Sunrise Walk Cta Happy Dog Detail Leash Hands Detail Treat Training Hero Park Walk Owner Jake Service Adventure Hike Service Group Walk Service Overnight Service Puppy Visit

Creative — Brand Bible

44-Page Brand Bible

Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.

#2E6B4F
Primary

#F4A742
Secondary

#2E6B4F
Accent

#FDF8F0
Background

#1A1A1A
Text

Typography

Fredoka

Nunito — body text

Social & Print Templates

Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.

Business Card — Back

Business Card — Back

Business Card — Front

Business Card — Front

Door Sign

Door Sign

Email Header

Email Header

Facebook Cover

Facebook Cover

Instagram Post

Instagram Post

Instagram Story

Instagram Story

LinkedIn Banner

LinkedIn Banner

Twitter / X Header

Twitter / X Header

YouTube Banner

YouTube Banner

Creative — Website

5-Page Website

Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.

About page

About

Founder story, qualifications, values

Booking page

Booking

Online booking integration

Contact page

Contact

Form, map, hours, direct phone link

Home page

Home

Hero, trust bar, services, testimonials, CTA

Services page

Services

Full service listing with pricing

How We Did It

1

Discovery & Audit

We analysed Jake's journey from anxious Kelpie owner to trusted service provider across Brisbane Northside. Our audit revealed the gap between his personal approach and generic pet industry marketing.

2

Brand Bible (BFK)

We crafted positioning around 'the service Jake wished existed' with messaging focused on small groups and genuine communication. The brand bible established warm, trustworthy visual identity distinct from corporate competitors.

3

AI Photoshoot

We created 10 authentic images showing diverse dogs on Brisbane Northside adventures from Paddington parks to Gap hiking trails. Each photo captured the personal, caring approach that sets Pawesome apart from corporate services.

4

Website Build

We built a 5-page conversion website with dedicated service pages for Daily Walking, Adventure Hikes, and Overnight Stays. The site includes waitlist management and showcases coverage across all six Brisbane Northside suburbs.

5

Asset Library

We developed 10 social media templates highlighting real client transformations and service variety. Assets include location-specific content for each suburb and service-focused materials for puppy visits to adventure hikes.

Want this for
your business?

Every project gets the same treatment — strategic brand foundation, custom creative, conversion-focused website. From zero to online in weeks, not months.