Case Study
Transformed Brisbane Zinia Massage from confusing pricing and incorrect content to professional wellness brand attracting Brisbane CBD professionals.
Website Transformation
Drag the slider to compare the old website with the new conversion-focused design we built.
BEFORE
AFTER
Problem
Confusing dual pricing structures creating customer uncertainty
Strategic Fix
Streamlined single, clear pricing framework across all massage services
Problem
Template text about architectural firm polluting About Us section
Strategic Fix
Crafted authentic story focused on Mary's remedial and Chinese massage expertise
Problem
Missing contact details preventing customer enquiries
Strategic Fix
Implemented complete contact system with professional email and booking channels
Problem
Lack of client testimonials reducing trust and credibility
Strategic Fix
Developed testimonial collection strategy highlighting stress relief and recovery results
Problem
No social media presence limiting local Brisbane CBD reach
Strategic Fix
Created comprehensive social media strategy targeting CBD professionals and hotel guests
Problem
Generic presentation failing to showcase specialized Chinese massage skills
Strategic Fix
Positioned Mary as Brisbane's go-to therapist for traditional Chinese and remedial treatments
Creative — AI Photography
Every image generated specifically for this brand. Zero stock photography.
Creative — Brand Bible
Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.




Logo System
Colour Palette
#5B7C5E
Primary
#C4A77D
Secondary
#5B7C5E
Accent
#FAF8F5
Background
#2D2D2D
Text
Typography
Playfair Display
Lora — body text
Customer Personas
1
Customer persona
2
Customer persona
3
Customer persona
David
Customer persona
Creative — Brand Assets
Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.
Business Card — Back
Business Card — Front
Door Sign
Email Header
Facebook Cover
Instagram Post
Instagram Story
LinkedIn Banner
Twitter / X Header
YouTube Banner
Creative — Website
Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.
About
Founder story, qualifications, values
Booking
Online booking integration
Contact
Form, map, hours, direct phone link
Home
Hero, trust bar, services, testimonials, CTA
Services
Full service listing with pricing
Strategy — Process
Identified critical issues including template pollution, pricing confusion, and missing contact information across Brisbane Zinia Massage's digital presence. Analysed competitor landscape in Brisbane CBD massage therapy market and Mary's unique positioning with traditional Chinese massage expertise.
Developed comprehensive brand foundation showcasing Mary's specialized skills in remedial, deep tissue, and traditional Chinese massage for Brisbane professionals. Created messaging framework emphasizing stress relief, sports recovery, and mobile hotel outcall services for Queen Street CBD location.
Generated 15 professional wellness images featuring traditional Chinese massage techniques, remedial therapy sessions, and Brisbane CBD professional clientele scenarios. Created diverse visual library showing Mary's expertise across different massage modalities and mobile outcall services.
Built 5-page responsive website with streamlined booking system, clear service descriptions, and prominent Queen Street CBD location details. Integrated mobile massage booking functionality and removed all template content while highlighting Mary's traditional Chinese massage specialization.
Created 10 branded social media assets targeting Brisbane CBD professionals, hotel guests, and wellness seekers requiring specialized massage therapy. Developed consistent visual identity reflecting Mary's expertise in traditional Chinese techniques and professional remedial treatments.
Every project gets the same treatment — strategic brand foundation, custom creative, conversion-focused website. From zero to online in weeks, not months.