Brisbane
Zinia Massage

Transformed Brisbane Zinia Massage from confusing pricing and incorrect content to professional wellness brand attracting Brisbane CBD professionals.

44
Page Brand Bible
5
Website Pages
7
AI Photoshoot Images
34
Brand Assets Created
Brand Bible Website Design AI Photography SEO Content Strategy Social Templates Print Design

Website Transformation

Before & After

Drag the slider to compare the old website with the new conversion-focused design we built.

Before — old website After — new website
BEFORE AFTER

Problem

Confusing dual pricing structures creating customer uncertainty

Strategic Fix

Streamlined single, clear pricing framework across all massage services

Problem

Template text about architectural firm polluting About Us section

Strategic Fix

Crafted authentic story focused on Mary's remedial and Chinese massage expertise

Problem

Missing contact details preventing customer enquiries

Strategic Fix

Implemented complete contact system with professional email and booking channels

Problem

Lack of client testimonials reducing trust and credibility

Strategic Fix

Developed testimonial collection strategy highlighting stress relief and recovery results

Problem

No social media presence limiting local Brisbane CBD reach

Strategic Fix

Created comprehensive social media strategy targeting CBD professionals and hotel guests

Problem

Generic presentation failing to showcase specialized Chinese massage skills

Strategic Fix

Positioned Mary as Brisbane's go-to therapist for traditional Chinese and remedial treatments

Custom AI Photoshoot

Every image generated specifically for this brand. Zero stock photography.

Treatment room — warm ambient lighting Essential oils and hot stones Deep tissue massage session Traditional Chinese massage Hotel outcall massage room Oil preparation — hands close-up Zinia reception desk

Creative — Brand Bible

44-Page Brand Bible

Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.

Brand Bible cover
Mood board
Mood board
Mood board
Mood board
logo-primary.png
logo-on-dark.png
logo-icon-only.png

#5B7C5E
Primary

#C4A77D
Secondary

#5B7C5E
Accent

#FAF8F5
Background

#2D2D2D
Text

Typography

Playfair Display

Lora — body text

Persona

1

Customer persona

Persona

2

Customer persona

Persona

3

Customer persona

Persona

David

Customer persona

Social & Print Templates

Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.

Business Card — Back

Business Card — Back

Business Card — Front

Business Card — Front

Door Sign

Door Sign

Email Header

Email Header

Facebook Cover

Facebook Cover

Instagram Post

Instagram Post

Instagram Story

Instagram Story

LinkedIn Banner

LinkedIn Banner

Twitter / X Header

Twitter / X Header

YouTube Banner

YouTube Banner

Creative — Website

5-Page Website

Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.

About page

About

Founder story, qualifications, values

Booking page

Booking

Online booking integration

Contact page

Contact

Form, map, hours, direct phone link

Home page

Home

Hero, trust bar, services, testimonials, CTA

Services page

Services

Full service listing with pricing

How We Did It

1

Discovery & Audit

Identified critical issues including template pollution, pricing confusion, and missing contact information across Brisbane Zinia Massage's digital presence. Analysed competitor landscape in Brisbane CBD massage therapy market and Mary's unique positioning with traditional Chinese massage expertise.

2

Brand Bible (BFK)

Developed comprehensive brand foundation showcasing Mary's specialized skills in remedial, deep tissue, and traditional Chinese massage for Brisbane professionals. Created messaging framework emphasizing stress relief, sports recovery, and mobile hotel outcall services for Queen Street CBD location.

3

AI Photoshoot

Generated 15 professional wellness images featuring traditional Chinese massage techniques, remedial therapy sessions, and Brisbane CBD professional clientele scenarios. Created diverse visual library showing Mary's expertise across different massage modalities and mobile outcall services.

4

Website Build

Built 5-page responsive website with streamlined booking system, clear service descriptions, and prominent Queen Street CBD location details. Integrated mobile massage booking functionality and removed all template content while highlighting Mary's traditional Chinese massage specialization.

5

Asset Library

Created 10 branded social media assets targeting Brisbane CBD professionals, hotel guests, and wellness seekers requiring specialized massage therapy. Developed consistent visual identity reflecting Mary's expertise in traditional Chinese techniques and professional remedial treatments.

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