Strategy Playbook
Where are we going?
Buying these 4 documents separately costs $396. This saves $97.
Sound familiar?
You are working extremely hard without being able to say who the business is for or why someone should choose it. Every decision gets re-argued from scratch.
This playbook is for anyone who can describe what they do but not who it is for or why it wins.
You can say who you serve, what you stand for and why you beat the alternatives, and every later decision gets easier.
What's inside · 4 documents
What you actually get
Every document is written for your business, not filled in from a template. You answer a survey about how the business really works - your customers, your prices, your market - and each document is built from those answers.
The playbook arrives as one bound PDF with a cover, a contents page and continuous page numbering. It carries your business name, your logo and your brand colour. Every document ends with a How to Use This Document section that spells out what to change in your marketing and your day-to-day operations, and the first three things to action this week.
The document shown above is a real playbook produced by this process for a real business, not an illustration.
Questions
Is this a template I fill in myself?
No. You answer a survey about how your business actually works - your customers, your prices, your market - and the documents are written from those answers. What arrives already has your business in it.
How long does it take?
The survey takes about 20 minutes. Your documents are prepared after that and sent to you by email as PDFs.
What does it look like?
A properly typeset PDF carrying your business name, your logo and your brand colour, with a cover, contents and page numbers. The images on this page are real documents produced by this process, not illustrations.
What if I do not have a logo or brand colours yet?
That is fine. The documents fall back to a clean default design, and the Brand Bible is the playbook that helps you decide those things.
Will I know what to do with it?
Every document ends with a How to Use This Document section that names the decisions it should change, what it means for your marketing and your day-to-day operations, and the first three things to action.
Can I buy one document instead of the whole thing?
Yes. Any individual document is $99, a single playbook is $299, and all six playbooks together are $999.
Is this a subscription?
No. Every price here is a one-off payment in Australian dollars.
Other ways to buy
The full system
All six playbooks. $999 instead of $1,794.
One document at a time
Any single document from this playbook is $99.