Strategy
Business Plan, How to Use This Brand Book, mission, values, founder story, positioning, and competitive advantage.
Style
Style Guide, colour system, typography, logo direction, usage rules, image direction, and visual examples.
Customer
Ideal customer personas, customer journey map, objections, pain points, and voice-of-customer language bank.
Offer
Offer architecture, pricing guide, sales direction, proposal guidance, and website copy direction.
Marketing
SEO keyword map, messaging pillars, launch campaign plan, content pillars, and 30-day content calendar.
Assets
Business card direction, door and window signage direction, stationery suite, invoice template, social profile kit, and post templates.
Systems
Email signature, welcome sequence, booking and intake flow, automation strategy, CRM pipeline map, and analytics dashboard.
Website
Landing pages, refreshed website structure, lead capture, booking links, analytics, and launch copy can be built as a separate website package.
Growth
The Partner package turns the Brand Book into execution across your site, campaigns, email, content, automation, and reporting.