Ideal Customer Profile
Delivered by email as a PDF.
Sound familiar?
You are marketing to everyone, so it lands with no one. Every post, ad and conversation starts from scratch because you have never pinned down exactly who you are for.
A detailed portrait of the one customer worth building the business around: who they are, what they are worried about, what they are already trying, and where they can be reached.
What's in it
- A written profile of your best-fit customer, not a demographic guess
- The specific problem they are trying to solve, in the words they use for it
- What they try before they find you, and why it disappoints them
- The objections they raise before buying, with an answer for each
- Where they actually spend time, so you stop guessing at channels
You can look at any marketing decision and ask whether it speaks to this person. Most of the time the answer is obvious, and the work gets faster.
What you actually get
This is not a template or a blank worksheet. You answer a survey about how your business really works, and the document is written from your answers - your customers, your prices, your market.
It arrives as a PDF carrying your business name, your logo and your brand colour, with a cover and page numbers. It ends with a How to Use This Document section that says exactly what to change in your marketing and your operations, and the first three things to do this week.
The document shown above is a real one produced by this process for a real business, not an illustration.
Questions
Is this a template I fill in myself?
No. You answer a survey about how your business actually works - your customers, your prices, your market - and the documents are written from those answers. What arrives already has your business in it.
How long does it take?
The survey takes about 20 minutes. Your documents are prepared after that and sent to you by email as PDFs.
What does it look like?
A properly typeset PDF carrying your business name, your logo and your brand colour, with a cover, contents and page numbers. The images on this page are real documents produced by this process, not illustrations.
What if I do not have a logo or brand colours yet?
That is fine. The documents fall back to a clean default design, and the Brand Bible is the playbook that helps you decide those things.
Will I know what to do with it?
Every document ends with a How to Use This Document section that names the decisions it should change, what it means for your marketing and your day-to-day operations, and the first three things to action.
Can I buy one document instead of the whole thing?
Yes. Any individual document is $99, a single playbook is $299, and all six playbooks together are $999.
Is this a subscription?
No. Every price here is a one-off payment in Australian dollars.
Other ways to buy
Strategy Playbook
This document is part of it. The whole playbook is $299.
The full system
All six playbooks, every document. $999.