Value Proposition Canvas
Delivered by email as a PDF.
Sound familiar?
You know your work is good but the words for it come out as features and adjectives, and prospects nod politely without understanding why it matters.
A map connecting what your customer actually wants to what you actually provide, so the value is stated in their terms instead of yours.
What's in it
- Your customer's real problems, ranked by how much they hurt
- What each part of your service does about each problem
- The gains they care about, separated from the ones you assume
- Language you can lift straight onto a sales page
You describe your service in terms of what changes for the customer, which is the only thing they were ever buying.
What you actually get
This is not a template or a blank worksheet. You answer a survey about how your business really works, and the document is written from your answers - your customers, your prices, your market.
It arrives as a PDF carrying your business name, your logo and your brand colour, with a cover and page numbers. It ends with a How to Use This Document section that says exactly what to change in your marketing and your operations, and the first three things to do this week.
The document shown above is a real one produced by this process for a real business, not an illustration.
Questions
Is this a template I fill in myself?
No. You answer a survey about how your business actually works - your customers, your prices, your market - and the documents are written from those answers. What arrives already has your business in it.
How long does it take?
The survey takes about 20 minutes. Your documents are prepared after that and sent to you by email as PDFs.
What does it look like?
A properly typeset PDF carrying your business name, your logo and your brand colour, with a cover, contents and page numbers. The images on this page are real documents produced by this process, not illustrations.
What if I do not have a logo or brand colours yet?
That is fine. The documents fall back to a clean default design, and the Brand Bible is the playbook that helps you decide those things.
Will I know what to do with it?
Every document ends with a How to Use This Document section that names the decisions it should change, what it means for your marketing and your day-to-day operations, and the first three things to action.
Can I buy one document instead of the whole thing?
Yes. Any individual document is $99, a single playbook is $299, and all six playbooks together are $999.
Is this a subscription?
No. Every price here is a one-off payment in Australian dollars.
Other ways to buy
Strategy Playbook
This document is part of it. The whole playbook is $299.
The full system
All six playbooks, every document. $999.