Merkel & Conner — 50+ Leads in 90 Days

The Challenge

Merkel & Conner is a law firm that needed to be found — and trusted — online. Their existing web presence wasn’t generating leads, their search rankings were buried, and they had zero social media strategy. In a space where every competitor looks the same, they needed to stand out without losing the professionalism their clients expect.

What We Did

Professional Website: We designed and built a new website from the ground up. Clean, authoritative, and built to convert. The centrepiece is an eye-catching hero video that immediately sets them apart from every other law firm site with a stock photo and a phone number.

Strategic Copywriting: Every word on the site was written to do a job. The contact form wasn’t just a form — it was paired with copy that speaks directly to someone who’s just had an accident and needs help now. That form became their top lead source.

On-Site Photography: We ran a professional photoshoot to capture real images of the team and the office. No stock photos, no generic handshake images. Real people that prospective clients can trust before they even pick up the phone.

SEO & Blog Content: We built out a blog strategy targeting the exact questions their potential clients are searching for. Professional SEO across the entire site — technical foundations, on-page optimisation, and content that Google rewards with rankings.

Short-Form Video Series: We created a TikTok and Facebook Shorts series featuring Kevin the attorney giving straightforward advice to people who’ve just been in a car accident. Practical, human, and exactly the kind of content that builds trust before someone ever calls. It positioned Kevin as the go-to authority in his space.

The Results

• 50+ new leads generated in the first 3 months
• Professional brand presence across web and social media
• Blog content ranking for targeted legal search terms
• Short-form video series building authority and trust on TikTok and Facebook